Social Content Planner
Plan 30–90-day social media calendars with posting schedules and hashtag strategies
What You Can Do
You'll create structured 30–90-day social media content calendars that define content pillars, establish platform-optimized posting schedules, build hashtag strategies tied to business goals, and ensure brand voice consistency. The skill generates content mix ratios (promotional vs. educational vs. community engagement) tailored to each platform's norms, plus platform-specific formatting guidelines and handoff instructions for content creators.
Features
map your core messaging themes to audience interests and business goals
timing recommendations for Instagram, LinkedIn, Twitter/X, Facebook, and TikTok
research and tier hashtags by reach, competition, and brand fit
determine ideal ratios of promotional, educational, and engagement content per platform
establish tone, language, and style guidelines for consistent messaging
identify key dates, campaigns, and community touchpoints for 90-day window
templates for image dimensions, caption length, CTA placement, and carousel structures
clear briefs for content creators and social coordinators
Example Output
Example 1: Instagram Content Calendar (30-day snapshot)
- Week 1: 3 carousel posts (product features), 2 Reels (behind-the-scenes), 4 Stories (daily engagement)
- Hashtag tier: 5 branded + 10 high-volume (500K–1M) + 10 niche (10K–50K)
- Content mix: 40% educational, 35% community, 25% promotional
Example 2: LinkedIn Posting Schedule
- Tuesday–Thursday, 8 AM EST (highest engagement window)
- 5 posts/week: 2 thought leadership, 2 company updates, 1 employee spotlight
- Hashtags: 3–5 industry-focused (e.g., #MarketingStrategy, #DigitalTransformation)
Example 3: Cross-Platform Brand Voice Guide
- Instagram: Conversational, trend-aware, emoji-forward
- LinkedIn: Professional, data-driven, authority-building
- TikTok: Playful, behind-the-scenes, authentic
What's Included
- SKILL.md: core instruction file for content calendar planning and strategy
- 30-Day Content Calendar Template: spreadsheet structure with columns for date, platform, content type, copy, hashtags, CTA, and performance tracking
- Hashtag Research & Tiering Checklist: methodology for identifying branded, high-volume, and niche hashtags
- Brand Voice Framework Worksheet: tone guidelines, language dos/don'ts, and platform-specific style notes
- Content Mix Calculator: formulas to determine optimal promotional vs. educational vs. engagement content ratios per platform
Who It's For
- Marketing Managers — designing quarterly social strategies and managing cross-platform calendars
- Content Coordinators — translating strategy into actionable weekly posting plans
- Brand Managers — ensuring consistent voice and messaging across 3+ social channels
- Social Media Specialists — optimizing posting schedules and engagement for organic reach
- Marketing Teams — collaborating on content planning during campaign launches or rebrand initiatives
Best For
- Q1/Q3 planning cycles and annual strategy reviews
- Campaign launches requiring coordinated multi-platform posting
- Platform expansion (e.g., adding TikTok or LinkedIn to existing presence)
- Audience engagement recovery when reach or interaction is declining
- Team onboarding and social media guideline documentation
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