Seo Data
Access your Google Search Console, GA4, and Bing Webmaster data in Claude
What You Can Do
You can query your live SEO data across Google Search Console, GA4, and Bing Webmaster Tools directly within Claude conversations. Ask about search performance metrics (impressions, clicks, CTR, rankings), organic traffic trends, top-performing pages and queries, conversion data, traffic sources, and diagnostic questions about ranking drops or anomalies. Claude pulls real numbers from your connected accounts and synthesizes insights across all three platforms.
Features
Query search queries, impressions, clicks, CTR, average position, and search performance by page
Analyze sessions, users, pageviews, conversions, bounce rates, traffic sources, and audience behavior
Retrieve Bing-specific search performance and ranking metrics alongside Google data
Compare GSC search data with GA4 user behavior to identify optimization opportunities
Works with any combination of connected providers; uses available data if one platform is missing
Ask about top pages, top queries, traffic drops, geographic performance, and conversion trends
Secure, read-only access to your accounts without exposing credentials
Example Output
Example 1: Top-performing queries
You: "What are my top 10 search queries in the last 30 days?"
Claude retrieves GSC data and returns:
- Query: "best CRM for small business" | Impressions: 842 | Clicks: 127 | CTR: 15.1% | Avg Position: 3.2
- Query: "CRM software comparison" | Impressions: 634 | Clicks: 98 | CTR: 15.5% | Avg Position: 2.8
- Query: "affordable CRM tools" | Impressions: 512 | Clicks: 61 | CTR: 11.9% | Avg Position: 4.1
Example 2: Traffic source analysis
You: "Which traffic sources drive the most conversions this month?"
Claude pulls GA4 data:
- Organic Search: 2,341 sessions | 89 conversions | 3.8% conversion rate
- Direct: 1,204 sessions | 52 conversions | 4.3% conversion rate
- Referral: 634 sessions | 18 conversions | 2.8% conversion rate
Example 3: Ranking drop investigation
You: "My organic traffic dropped 23% last week. What happened?"
Claude cross-references GSC (impressions down for 5 key pages) and GA4 (organic sessions declined) to identify ranking losses and affected pages.
What's Included
- seo-data SKILL.md: Complete OAuth/API integration instructions and provider routing logic
- Authentication setup guide: Step-by-step OAuth configuration for GSC and GA4, API key setup for Bing Webmaster Tools
- Query templates: Copy-paste prompts for common SEO questions (top queries, traffic sources, page performance, ranking trends)
- Provider mapping reference: Vocabulary guide to route questions to the correct platform(s)
- Cross-platform analysis workflow: Framework for combining GSC and GA4 data to uncover optimization opportunities
Who It's For
- SEO specialists — Access real ranking, impression, and click data without logging into three dashboards
- Content marketers — Identify top-performing topics and optimize content roadmaps based on search performance
- Digital marketing managers — Monitor organic traffic trends, conversions, and traffic source contributions in real time
- E-commerce managers — Track search-driven revenue and optimize product page rankings
- Agency consultants — Pull live client data during strategy calls and audit sessions
Best For
- Analyzing search query performance and identifying high-opportunity keywords
- Investigating organic traffic drops and diagnosing ranking losses
- Comparing search visibility (GSC) with user behavior (GA4) to find conversion bottlenecks
- Monitoring top-performing pages and identifying expansion opportunities
- Tracking ranking changes and CTR trends over time for competitive analysis
- Auditing organic traffic sources and attributing conversions to search channels
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