Market Research Guide
Design rigorous market research to validate product decisions with customer evidence
What You Can Do
You'll design customer interview frameworks that extract decision-relevant insights, synthesize survey responses and transcripts into actionable market understanding, and identify economically viable customer segments. This skill helps you distinguish between customer opinions, behavioral evidence, and revealed preferences—allowing you to produce opportunity assessments that quantify market size, customer needs, and competitive positioning with confidence.
Features
Create structured interview guides that reliably extract customer insights aligned to specific business questions
Analyze survey responses to identify patterns, validate hypotheses, and surface actionable market trends
Identify and validate distinct market segments with clear economic viability and targeting potential
Quantify market size, customer needs, and competitive gaps to prioritize where to focus product effort
Map customer needs against competitor offerings to find unmet market opportunities
Design rigorous research approaches that distinguish between high-signal evidence and low-signal opinions
Transform raw research data (interviews, surveys, behavioral data) into coherent market understanding
Example Output
Interview Framework Example:
- Screening questions to qualify respondents
- Open-ended discovery questions about current workflows
- Critical incident questions about pain points
- Validation questions to test assumptions
Segmentation Output:
Segment A: Enterprise SMBs ($1M-$10M revenue)
- Primary need: Compliance automation (high signal: 8/10 respondents)
- Willingness to pay: $500-2000/month
- Market size: ~12,000 addressable companies
Segment B: Mid-market Operations Teams
- Primary need: Cross-functional visibility (revealed preference: switched tools 4x in 18mo)
- Willingness to pay: $2000-5000/month
- Market size: ~3,500 addressable organizations
Opportunity Assessment Snapshot: Total addressable market: $156M annually | Most viable entry segment: Enterprise SMBs | Key competitive gap: Native integrations with legacy systems
What's Included
- SKILL.md instruction file with research methodology framework:
- Customer Interview Template: screening criteria, discovery questions, validation scenarios
- Survey Analysis Checklist: question review, response validation, pattern identification steps
- Segmentation Worksheet: criteria matrix, economic viability assessment, targeting recommendations
- Opportunity Assessment Framework: market sizing, needs validation, competitive positioning structure
Who It's For
- Product Managers — validating product assumptions before development and go-to-market planning
- Market Research Analysts — designing and synthesizing customer research into strategic insights
- Startup Founders — conducting lean market validation to prove customer demand and willingness to pay
- Strategy Consultants — identifying market opportunities and segmentation for client recommendations
- Business Development Teams — assessing competitive positioning and market entry strategies
Best For
- Designing customer interview guides for primary research
- Synthesizing survey data and interview transcripts into market findings
- Identifying and validating customer segments with economic potential
- Quantifying market opportunities before major product decisions
- Analyzing competitive positioning relative to actual customer needs
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