Brand Voice
Build comprehensive brand voice guidelines from your values and sample copy
What You Can Do
You extract brand voice patterns from existing copy and values, then generate a complete Brand Voice Guidelines document your team can execute against immediately. The output includes voice attributes with behavioral definitions, tone matrices showing how voice shifts across contexts, side-by-side do/don't examples, vocabulary libraries, and editorial checklists—everything writers need to maintain consistency without vague instructions.
Features
Identifies 5–7 defining characteristics with behavioral definitions that capture your brand personality
Maps how your voice shifts across different contexts (customer service, thought leadership, promotional, support)
Produces side-by-side copy comparisons showing right vs. wrong execution in your brand voice
Catalogs words and phrases you own, avoid, and should use sparingly
Creates line-level questions writers use before publishing to audit voice adherence
Highlights how your voice stands apart from market alternatives
Structures guidance for freelancers, agencies, and new team members with concrete examples
Example Output
Voice Attributes:
- Authoritative yet approachable: Expert knowledge delivered without jargon or condescension
- Conversational: Contractions and direct address; reads like a trusted peer, not a manual
- Optimistic: Action-oriented language; focuses on possibilities and outcomes
Tone Matrix:
| Context | Tone | Example |
|---|---|---|
| Customer Support | Warm, patient, solution-focused | "Let's get this sorted for you." |
| Thought Leadership | Confident, insight-driven | "The data shows a different story." |
| Promotional | Energetic, benefit-focused | "Your team ships faster with fewer errors." |
Do/Don't Examples:
- ✓ DO: "We'll help you ship faster"
- ✗ DON'T: "Our solution optimizes deployment velocity"
Vocabulary Library:
- Own: ship, unlock, iterate, collaborative, transparent
- Avoid: synergy, leverage, disrupt, cutting-edge
- Use sparingly: innovative, scalable
What's Included
- SKILL.md instruction file with brand voice discovery framework:
- Brand Voice Guidelines Template: Ready-to-fill voice attributes and tone matrix
- Do/Don't Copy Examples Worksheet: Side-by-side comparison framework with prompts
- Editorial Checklist Template: Line-level audit questions for writers
- Vocabulary Library Builder: Categorized word/phrase inventory with usage rules
Who It's For
- Marketing Managers launching rebrands or scaling content teams across channels
- Content Strategists auditing existing copy for voice drift and consistency gaps
- Brand Managers onboarding freelancers, agencies, or in-house writers
- Product Marketing Managers creating guardrails for AI-generated content and templated campaigns
- Communications Directors ensuring voice consistency across internal and external messaging
Best For
- Establishing brand voice guidelines from scratch or refining scattered brand signals
- Onboarding new writers, agencies, and freelancers with concrete execution examples
- Auditing existing marketing copy for voice adherence and identifying tone drift
- Scaling content production without losing brand personality as teams grow
- Creating guardrails for AI-generated, templated, or support content to maintain consistency
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